*while prinicpal at prior firm

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Steve’s & Stephano’s
Le Chocoholique
Easton Town Center
Columbus, Ohio

Project info:
Development of a new le Chocoholique, Retail/Restaurant prototype, designed to ultimately be exportable in conjunction with a national rollout program.  The customer brand experience is “design driven” with all aspects of the customer’s sensory shopping/dining adventure controlled by the attributes of the brand…including the product offering with both interior and exterior dining opportunities for patrons.  In addition to the primary display of confections and wine, the new store hosts wine tastings and events which are contained conceptually within the holistic application of the branded theme.  The le Chocoholique prototype leverages the growing popularity of the gourmet confectionary category, positioning itself at the forefront of the national movement towards the sale and enjoyment of high end confections thus allowing the new Retail/Restaurant concept to establish itself as the standard by which all future concepts of its kind will be measured.
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