*while prinicpal at prior firm


Santmyer Oil Company
Convenience Store Prototype
Red Rover
Marengo, Ohio

Project info:
Development of a new strategically branded, convenience store prototype, designed to ultimately be exportable in conjunction with a regional rollout program. The customer brand experience is “design driven” with all elements of the project from store identity and signage package through material and color pallet controlled by the attributes of the brand. The C-Store prototype was developed to deliver a consistent brand image and message to the Client’s targeted customer demographic and was environmentally branded in a diligent, efficient and consistent manner in an effort to maintain an authentic customer experience and to increase sales, performance and profitability.
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